XML Sitemap Validator

Here is a tool which will validate your xml sitemap and optionally ping Google to inform them of their location. This xml sitemap validator will inform you straight away if there are any problems with your sitemaps allowing you to make changes prior to submitting it to Google.

URL is -

http://www.xml-sitemaps.com/validate-xml-sitemap.html

Domain age tool

Two that are considered in the age of a domain name are:

• The age of the website
• The length of time a domain has been registered

So, the age of a domain gives the appearance of longevity and therefore a higher relevancy score in Google.

I came across a site http://www.webconfs.com/domain-age.php , where we can find the age of the domain or to know about the history of the site.

This tools displays the approximate age of a website on the Internet and allows you to view how the website looked when it first started. It also helps you find out the age of your competitor's domains, older domains may get a slight edge in Search Engine Rankings. This tools has been build using Archive's Wayback Machine

Also can be done using - http://www.archive.org/index.php

Hope this, will be useful for my readers.

Tips for content optimization

Content optimization plays a major role in any SEO campaign. Content optimization can be defined as the optimization of the on-page content in correspondence with other factors like title tags, Meta tags, alt tags, web page URL, domain name and internal links.
The process of content optimization are as follows:
i)Keyword Research
Keyword Research is the initial step in optimizing the content. Keyword research involves researching and finding keywords that people use in a day today context to search over the internet. There are many free as well as pay and use tools available over the internet that can help in effective keyword research. So, it can done by using tools like word tracker , Overture and Google sets.
ii)Keyword Analysis
The next step after keyword research is keyword analysis. Keyword analysis involves finding the right keywords from a selected list of keywords.This involves analyzing the most effective keywords that can generate traffic and at the same time are easy to optimize for. There are many tools available over the internet that help in effective keyword analysis.
iii)Using Keywords on a webpage
This involves the on-page content along with title tags, Meta tags, alt tags and the page URL.
For on page content optimization the first and foremost step is to find out the keywords thats good and important. After this, all the estimated keywords are spread out inside the content in the most natural manner. Please know that search bots give more importance to keywords placed in the heading tags and within the first few lines.
iv) keyword density
Apart from this, it is more important to check keyword density. It is important that keywords are used properly and not exceedingly which could lead to search engine spamming. Most bots today can easily identify pages that are filled with keywords and can even penalize them other than dropping their rankings. This is the reason why it becomes extremely important to manage the right density of keywords on a webpage. keyworddensity.com tool can be used to analyze the keywords.

White hat versus black hat

I would like to distinguish between white hat and black hat techniques which is very important in the this field.
SEO techniques are classified into two broad categories: white hat SEO, and black hat SEO.
An SEO technique is considered white hat if it conforms to the search engines' guidelines and involves no deception.
Whereas Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception.
One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine.

Reciprocal link checker

As an seo analyst, I would like to tell about this reciprocal link checker tool.
This tool helps us to ensure that your link partners are linking back to your website. It also determines the anchor text used by your link partners to your website. You can find it by using this tool -

http://www.webconfs.com/reciprocal-link-checker.php

Multiple page rank checker

We all know Page rank is very important factor that measures the value of any webpage. I came across a site, where we can check page rank for more than 10 pages at a time. This is a tool http://www.seochat.com/seo-tools/pagerank-lookup/ where you can find up to 100 domains at a time. Also this site http://www.smartpagerank.com/bulk-pagerank-checker.php where you can find pagerank for maximum of 20 pages. I hope this will be useful for my readers.

About Meta Tags

A meta tag is an HTML tag that gives information about the content of a Web page, such as what HTML specifications a Web page follows or description of a Web page's content. A meta tag, however, does not always affect how a Web page is displayed on a browser. For online marketing, the most common uses for meta tags are the keyword, description, and robots exclusion attributes. They are the "secret ingredient" to obtaining optimal search engine rankings.

Since some major search engines use meta-tag descriptions when displaying the results of a search query, it's important to write a meta-tag description that accomplishes two things:

1. Helping to obtain a good search engine ranking in the search engines that use meta-tags for relevancy, and

2. Eliciting a "call-to-action," i.e. encouraging people to click on the link to your Web site.

Many so-called search engine optimization specialists use the list of keywords in the meta-tag description.